The 119 ebooks and software programs at left are free to download and use by you as give away products without change. Each product comes rapped in a branding splash page executable in windows. The splash screen can be closed at its bottom to run the ebook or software product. Use these give away products to give your prospects in exchange for their email address or just for use by you.

How To Build your Opt-In list. Going from 0 to 1000 subscribers:

So once you have your website set up. And once you have your autoresponder set up to collect email addresses you are ready to start actually building.

1. Using free giveaways to gain subscribers.
The fastest way to grow your opt in list starting from 0 subscribers is to use the free give away method. This method involves offering potential subscribers something for free if they subscribe to your list. Your free give away should be something of a high perceived value. If you are giving away a free balloon to everyone who joins your list, then you are going to have a small list. However, if you are giving away an ebook that shows people how they can build their own highly responsive email list, then people will flock to your autoresponder. Now obviously you can't just have a free giveaway and people will find you. You have to find the people. You have to put your free offer in front of their eyes so they can take you up on it. And the way to do that is through advertising your free offer. Not to many people purchase advertising in ezines that offer a free giveaway. The reason that you don't see to much of that is because people are usually trying to make money immediately with their ads.
Well they are thinking short term. All the big money is in having a list of your own. So if you are spending $400 for an ezine ad that puts your free offer in front of 100,000 people, and 2,000 of them sign onto your list, you are going to make much more then your $400 dollars back with those 2,000 people if you treat them right. This is not even a secret but it's such an underused technique that it amazes me. This method is pure gold!

2. The three types of advertisements that will build your list.
There are three types of ads that you should purchase to help build your list. All three types of ads should be purchased from ezine publishers whose ezine content is related to a certain target audience. So if you want your list to respond well to internet marketing offers, make sure to advertise in ezines that are targeted towards internet marketing. If you want your list to be responsive to camping ads, advertising in camping ezines! The three types of ads that you can use are classified ads, top sponsor ads, and solo ads. All three types are useful especially since their costs vary so greatly. If you have little or no experience with advertising in ezines, then you should start with classified ads and work your way up to solo ads. The reason I suggest this is because classifieds are inexpensive so you won't go broke if you mess up! And they still can produce results if done right! So classified ads can be a great learning tool. This small little 5 line ad will usually appear amongst 4 or 9 other ads just like it in size but not in content. It will also appear nearer the middle or bottom of the ezine than at the top. It will be the least expensive type of ad that you can purchase from an ezine since it is so small and has a lot of competition for observation. The classified ad is a great way to work on your headline writing skills. The headline of any type of ad is the most important part because it will be the first part, and maybe only part, that is read. If your headline (and offer) is good, your ad will produce some results. Here is an example of a classified ad that points to a website.

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How to build your own highly responsive opt in list from scratch using free give aways! You can get a copy of this amazing free ebook simply by going to this website: http://www.yourdomainname.con/adtrack/
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Pointing to a website is a much more effective method because people are more likely to click on a web link then send to an autoresponder address from a classified ad. You should also notice that the link includes an /adtrack/ part. The purpose of this is to track how many people are clicking on the ad. That way if you have 10 of the exact same ads submitted to 10 different ezines, you will be able to easily tell which ezine is pulling better. Or if you have 10 different ads submitted, you will know which ad is pulling better. I will go into more details about ad tracking later in this ebook. The next type of ad, a top sponsor ad, usually appears at or near the top of the regular publication for the ezine. The top sponsor ad usually has a limited size of about 10 lines in length. It costs a little more then the classified ad because it has a more prominent position and can be a little longer. You should be into purchasing top sponsor ads once you have good results from classified ads coming in. Your results from a good classified ad will translate into even better results with a top sponsor. The solo ad is the most expensive type of advertising. The reason it is so expensive is that your ad is sent to every subscriber of the ezine with no competition for observation. The only other thing that will accompany your ad is a statement which tells the subscribers that they are receiving a solo ad. Click here to get a solo ad to promote The Opt In Strategy. The publisher of the ezine does this to keep the unsubscribe rates down and to let the people know that the ad was paid for and does not reflect the opinions of the publisher. Solo ads can usually be any length and are the most effective type of advertising. If you craft your advertisement right, you can literally build your list to 1000 subscribers with just one ad.

3. Working with other ezine publishers.
Another great way to build your list is to get your free offer out to as many ezine publishers as you can. If you have something of super good value to give away, for example this ebook, you can always email as many ezine publishers as you can and tell them about your freebie. Many publishers will give your free give away a mention in their ezine as they want to give their subscribers as much as they can. I used this technique to gain over 600 subscribers with only one ezine. Do anything you can to get a good working relationship going with other ezine publishers because they also have a list that you can have limited access to. Think ad swaps!

4. Purchasing Leads. How to do it correctly:
Personally I don't think that purchasing leads for your opt in list is the best way to go. Even if the leads are fresh (less then 48 hours old), which many times they are not, the people are still being subscribed to something that they have no idea about. They are untargeted. Let me explain this further. To understand this fully, you have to know how a lead selling company collects the email addresses they sell in the first place. The most common method is that the lead collecting service has many high traffic websites on which the webpage offers some information about internet marketing, or something related to whatever type of target the company is trying to attract as leads. There is a form there for anyone who wants to request more information so the person subscribes and his email is now for sale. Some companies will even sell that same email address multiple times which really makes for poor email addresses! Now if you are the person who purchases that email address, you are supposed to send them a message that states where you got their email address and why you are contacting them. From my past experiences, most of these people forget that they sent away for general business info and just delete your email. This is completely different than a person seeing a web form for something they really want, say this ebook, then subscribing to that. Purchased leads just aren't as targeted. However, if you are going to purchase leads, as some of you will, then I think the very best way to get them into your list is not to import them right into your autoresponder, but send them a message in the form of a solo ad that offers them a freebie. It's the exact same method that you would use to advertise to an ezine. This method makes purchasing leads much safer and more effective because the people who do respond will be far more responsive to offers that you make at a later date.

(not just traffic exchange but a viral business buildeing system)